Radio Sales Body and Agencies Publish Lexicon of Buying

03 October 2003

The American Association of Advertising Agencies and the Radio Advertising Bureau on Wednesday issued their jointly-produced Universal Guide of Buying and Selling Terms – an attempt to clearly define the terminology used in the selling and buying of radio advertising.

The object of the guide is to ensure that all parties use the same terms, and that those terms have the same meaning and expectations for each individual involved in the radio buying and selling process.

In addition to analyzing the terms, the guide's compilers also studied some of the common perceptions that exist in the advertising industry and has published a joint Communications Guideline regarding some of these issues as well.

The guidelines in full can be found at the AAAA and RAB websites.

Data sourced from: American Association of Advertising Agencies; additional content by WARC staff