Radio Ratings Show Little Change in US Station Rankings

25 June 2003

Latest US radio ratings show little change in the nation’s top stations.

Arbitron’s RADAR network radio survey for the twelve months to March 26 shows ABC Radio Networks’ Daytime Direction in pole position for the fourth time among listeners aged over twelve. It also rates highest in the 25–54 and 18–49 categories.

ABC owns four of the top ten. Five belong to Clear Channel Communications’ Premiere Radio Networks, while the remaining station – second-placed CNN Max – is owned by Westwood One.

The top ten stations are:

1. Daytime Direction
2. CNN Max
3. Pulse
4. ABC Morning News
5. Premiere Morning Drive AM
6. ABC Young Adult
7. Premiere Focus
8. Premiere Morning Drive FM
9. ABC Prime Reach
10. Premiere Diamond

Of these, the top seven stayed the same while numbers eight, nine and ten all moved up one place from the previous survey.

Data sourced from: MediaWeek (US); additional content by WARC staff