RTL Spies First Signs of Advertising Recovery

23 July 2002

Pan-European broadcaster RTL Group believes there are signs of the long-awaited ad upturn at its British and Dutch assets, but warned that its core German and French stations are still suffering.

“As we stated in March…advertising market visibility is extremely low,” RTL declared in a trading update. “While it appears that there are some first, tentative, positive signs in the UK and Netherlands, Germany is weak and France flat.”

In Britain, RTL’s Channel 5 unit increased its portion of the commercial TV ad market to 7.3%, while its audience share rose from under 6% six months ago to 6.4%.

Data sourced from: MediaGuardian.co.uk; additional content by WARC staff