Quartet Joust for AT&T’s $400m Prize

03 May 2001

Bested in combat for AT&T Wireless’ $400 million creative account, Leo Burnett, Chicago, and Saatchi & Saatchi, New York, have ceded the field to a quartet of survivors.

Squaring-up for the final joust are Fallon, Minneapolis (Publicis Groupe), FCB Worldwide, New York (True North), Ogilvy & Mather, New York (WPP) and TBWA/Chiat/Day, Playa Del Rey (Omnicom).

The winner is expected to be announced in June when the AT&T offshoot will be spun-off as an independent entity. Industry insiders tip O&M as the eventual victor, given its Motorola and IBM hi-tech credentials.

News source: Advertising Age - Daily Deadline