Q2 Rise in US Broadcast TV Spend

22 August 2003

Broadcast TV ad revenues surged 5.1% in the second quarter to $10.6 billion (€9.6bn; £6.7bn), according to new figures from the Television Bureau of Advertising.

Local TV spend stayed flat at $3.8bn, but syndicated revenues surged 17.1% to $825.4 million while network TV advertising soared 7.1% to $5.9bn.

Over the first half, television adspend increased 2.1% to $20.7bn. Local rose 0.2%; syndicated 15.8% and network 1.7%.

Auto dealerships dominated local TV spend: Ford Motor Company Dealer Association, the third biggest spot TV advertiser, hiked outlay by 3.3%; fourth-placed General Motors Dealer Association raised its budget by 50%; and Toyota Motor Dealer Association spent 29.7% more.

Data sourced from: MediaWeek.com; additional content by WARC staff