Q2 Revenues Stagnate at Publicis

13 August 2002

Paris-headquartered Publicis Groupe, the world’s fourth largest agency holding company, reported Monday a flat second quarter with revenues at $586.6 million (€600.30m; £383.81m).

Although notionally up by 0.3% year-on-year, revenues actually fell net of currency gains and acquisitions by 4.8%. For the half-year to June 30, however, a slight gain was registered even after currency fluctuations and acquisitions had been factored out.

The plateau-effect was attributed to ongoing weaknesses in the North American and European markets. In the former, organic revenues were down 6.2%, while Europe (which accounts for 45% of the group’s total revenues) was 3.3% down on the same basis – although acquisitions helped boost this to +4.3%.

Asia Pacific posted organic growth of 3.4% and 4.8% overall; and Latin America outpaced all other regions with a 3.8% rise in revenue overall and 9.5% organic growth.

Publicis chairman/ceo Maurice Levy said the group had improved its business-getting record during the second quarter, generating $684.4 million in net new accounts and lifting the first-half total to $782.2 million.

Levy also reported progress in Publicis’ $3.2bn acquisition of Bcom3 Group, on schedule for final approval by US regulatory authorities by mid-September. He professed himself “very confident” that neither group would lose clients as a result of the merger.

Full Q2/H2 figures including net income will also be announced that month, on September 10.

Data sourced from: AdAge.com; additional content by WARC staff