Purchasing power to rise in Germany

21 December 2012

BERLIN: Purchasing power levels are set to rise by almost 3% in Germany next year, but great variations will remain between different regions of the country, GfK has argued.

According to a study by the insights provider, consumers in Germany will collectively boast €1,687.7bn in net disposable income in 2013, a 2.9% expansion year on year.

This means that the typical German will have €20,621 to pay goods and services, rent and other living costs, an improvement of €554.

Given the Deutsche Bundesbank, the central bank, believes inflation will hit 1.5% in 2013, shoppers should see a nominal rise in their spending power and a real increase of 1.4% when including inflation.

"A slight rise in consumption is to be expected for next year. However, not all sectors of the population will benefit," the study said.

"For example, the increase in pensions is anticipated to remain below the rate of inflation, which means a loss of purchasing power in real values. But the income development is predicted to remain favourable in many industries."

At the regional level, the 1.8m residents of the state of Hamburg posted the strongest returns on this metric, at €22,769. Second place went to the 12.6m people living in Bavaria, on €22,508.

When breaking out figures for individual districts, rural areas led the charts, with Starnberg logging a per capita total of €30,509 for its 132k inhabitants, and the 228k people in Hochtaunus on €30,165 each.

The 1.3m individuals in urban parts of Munich registered the best reading among more developed districts, on €28,247, the analysis added. Erlangen yielded €25,989 here.

"Munich and Erlangen are the only urban districts in the top ten ranking, all the rest being rural districts. This reflects that people with a high purchasing
power often still prefer to live outside the city areas," the study said.

Görlitz, in the far east of the country, delivered the lowest disposable income figures on €15,687, slightly over half the average in Starnberg.

"The gap between Germany's rich and poor, extends from just under 50% above the national average in Starnberg to around 24 percent below the national average in Görlitz," the study said.

Data sourced from GfK; additional content by Warc staff