Publicis Groupe Makes Digital Agency Move

12 July 2007

PARIS: Publicis Groupe has begun its takeover of French digital marketing agency Business Interactif. It has acquired a 49% stake through a €67 million ($92m; £45m) cash and share purchase from the firm's senior managers and founders.

The remaining shares, which will ultimately value the whole company at €137m [WARC News: 18-Jun-07], will be acquired via a mixed public offer already filed with the French financial authority.

Data sourced from Brand Republic (UK); additional content by WARC staff