Publicis Extends its Digital Reach

14 September 2007

PARIS: French marketing services conglomerate Publicis Groupe has acquired independent Paris-based interactive communications agency Wcube as part of its ongoing digital expansion strategy.

Both companies are zip-lipped about the financial details of the deal.

Wcube, which will be rebranded Publicis Modem France, was founded in 1995 and is one of France's earliest interactive agencies. Its 60-plus staff number Jean-Paul Gaultier, Lee Jeans, Sara Lee and Sprite among their clients.

Comments Martin Reidy, ceo of the Publicis Modem unit: "Publicis Modem France will be an important hub for growth and innovation."

The group plans to open up to ten more offices worldwide within six months.

Data sourced from; additional content by WARC staff