French advertising holding company Publicis Groupe is to bring high-definition digital media to US shopping malls.
The OnSpot Digital Network will show lifestyle programming, news, shopping-center content and advertising to shoppers, as marketers look for more ways to reach consumers.
Publicis, whose networks include Leo Burnett Worldwide and Saatchi & Saatchi, has teamed with the Simon Property Group, the largest retail real estate business in the US, to sell commercial time on nearly 2,000 screens at 50 malls across the country.
Says Stewart Stockdale, Simon's head of marketing and the new venture's co-chairman: "OnSpot is a digital network that complements TV. There is a movement to go to the point of sale to speak to consumers, so we think this is a big opportunity."
A 30-second commercial to appear on the screens will cost $350,000 (€270k; £184k) a month, around the same as TV network ABC charged advertisers last fall for a 30-second spot during an episode of the hit TV series Grey's Anatomy.
Data sourced from mad.co.uk; additional content by WARC staff