Publicis 2006 Income Boosted by $3.3bn in New Business

08 February 2007

PARIS: In compliance with French accounting practice, Publicis Groupe has released details of its 2006 gross income ahead of the full year results, due next month. The preliminary numbers suggest the detailed accounts will make pleasing reading for shareholders in the world's fourth largest marketing services company.

This week's report indicates a 6% year-on-year increase worldwide in gross income, while organic growth is up by 5.5% net of currency fluctuations.

Regional revenue growth in 2006 was trailblazed by Africa and the Middle East, up by 20% to €112 million ($145.25m; £73.76m); Latin America gained 9.3% to €214m; Asia-Pacific rose 5.3% to €471m; North America was up 5.1% to €1.84 billion; while Europe enjoyed the least growth, nonetheless posting a respectable +5% to €1.75bn

Peering into his crystal ball for the year ahead, chairman/ceo Maurice Lévy was in bull mode: "Prospects for business in 2007 are favorable, with organic growth set to gain significant momentum from two drivers."

The drivers, he said, are: "Interactive communications, which will contribute almost 15% of revenue following the integration of Digitas [WARC News: 21-Dec-06]; and the continued strong growth in emerging markets, which already account for 21% of revenue."

Data sourced from AdWeek (USA); additional content by WARC staff