Warc Blog

Samsung among top Asian brands

26 April 2013
SHANGHAI: Samsung, China Mobile and Toyota are among the most valuable brands in Asia, figures released by Interbrand show.

Samsung's brand value, as calculated by Interbrand, came in at $37.2bn. The company was also one of two consumer electronics firms in Korea's top ten brands, the other being LG, in tenth place. 

Automotive firms Hyundai and Kia took second and third place on the Interbrand rankings in Korea, with SK Telecom in fourth.

Financial services and banking accounted for three spots in the top ten, while steel and internet services took one place each.

China Mobile topped the list of the best brands in China, with a brand value on RMB210bn, almost double that of its second placed rival, although the telecoms company's growth had slowed to just 1% and it had lost ground to China Unicom in the area of 3G services. 

Financial services firms dominated the rankings in China, accounting for seven of the top ten places. Apart from the telecoms company in the number one slot, internet company Tencent was placed eighth. Drinks company Moutai came in ninth and was the fastest growing brand, recording a 33% increase in value year on year.

Interbrand observed that online and mobile activities are becoming integrated into every aspect of Chinese life and said "Chinese brands will have to accelerate their transition to mobile or they will be left behind".

Automotive companies took four of the top ten places in Japan, with Toyota the number one brand in that country. Honda took second spot, Nissan seventh and Lexus eighth.

Consumer electronics brands also featured prominently. Sony, Nintendo and Panasonic took fourth, fifth and sixth places respectively.

The remaining three places were accounted for by computer hardware label Canon in third spot, Toshiba, the conglomerate, in ninth and machinery brand Komatsu in tenth.

Japanese brands continued to prosper, despite the tough economic conditions, thanks to, said Interbrand, "an extraordinary commitment to quality and value, a willingness to experiment with the bold and untested and a visionary leadership".





Data sourced from Interbrand; additional content by Warc staff

 
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