Polish Billboard Advertising Reports Robust Growth

25 January 2008

WARSAW: Poland's outdoor advertising market reached 625.6 million zlotys ($253m; €173m; £129m) during 2007, growth of 19.5% compared with 2006, according to the latest report from trade body IGRZ.

Among sectors which spent most last year on outdoor ads - mainly billboards - were telecoms (17.76%), entertainment (16.69%), sales (15.83%) food (10.86%), automotive and transportation (9.19%).

Data sourced from warsawvoice.pl; additional content by WARC staff