Polish Ad Market Posts Robust Growth

07 November 2006

WARSAW: The advertising market in Poland grew 10.4% year on year in the first nine months of 2006 to 3.84 billion zlotys ($1.27bn; €1bn; £672m), according to latest figures from media house Starlink, part of the StarcomMediaVest group.

Television advertising grew 11.9% after three quarters, radio gained 11.6%, while outdoor ads rose 10%. Dailies and magazines posted the lowest growth of 2.7% and 4.6%, respectively.

Data sourced from The Warsaw Voice online; additional content by WARC staff