WARSAW: A boom in Poland's outdoor advertising market saw revenues in the second quarter rise 13% year-on-year to Zloty 172.6 million ($62m; €45m; £30.6m), reports IGRZ, the nation's outdoor advertising chamber.
Among the quarter's biggest spenders were (percentage of sector spend) . . .
- Telecoms (17.65%),
- Food (15.23%),
- Entertainment (13.36%)
- Sales (13.14%)
- Automotive and transportation (9.01%).
IGRZ predicts that outdoor will grow by 10% for the full year.
Data sourced from warsawdaily.com; additional content by WARC staff