Philips, Nokia praised for sustainability credentials

13 September 2010

ZURICH: Philips, Nokia and Roche are among the global advertisers with the best sustainability credentials, a new report has suggested.

Dow Jones Indexes and SAM analysed a total of 1,393 companies worldwide, monitoring criteria such as whether or not their branding strategies aligned with broader CSR programmes.

Also incorporated in the assessment were how much water each organisation consumed, alongside matters relating to occupational health and safety, risk and crisis management and corporate citizenship.

Philips, the electronics giant, was named as one of the "supersector" leaders boasting the strongest performance, assuming this position in the personal and household goods segment.

It has set out several objectives under the EcoVision5 platform, like improving energy efficiency by 50% across its range by 2014, and doubling the recycled material used when making products.

"Sustainability is a true business driver at Philips," said Rudy Provoost, chairman of the firm's sustainability board.

"We will continue to raise the bar in this area through our overall business practices and through our health and well-being portfolio, which responds to today's pressing global trends."

Roche took on a similar status in the healthcare category, after implementing a variety of schemes covering medicines and supply chain standards.

"Sustainability is at the core of our business practices," said Severin Schwan, Roche's ceo.

"This positioning reflects our commitment to running our business in a way that is ethical, responsible and creates long-term value for stakeholders."

Nokia led the technology specialists for the second year in a row, and suggested sustainability now had a central role in its outlook.

"For us, sustainability is not a trend but our way of doing business," said Timo Ihamuotila, chief financial officer at Nokia.

"We remain committed to action and continue to look beyond our own operations to harness the power of mobile technology to address environmental, social and economic issues."

Kraft was one major marketer making the wider index, and is aiming to eliminate 80m kg of packaging by 2011, alongside cutting plant energy use, emissions and waste.

"Business teams and functions around the world have fostered empowerment at the grass roots level, which is transforming behaviors and delivering change," said Steve Yucknut, its vice president, sustainability.

"It is this focus, support and enthusiasm that will take us even farther."

PepsiCo, the food and beverage group, featured for the fourth time, and has outlined a number of goals from manufacturing "better for you" products to reducing natural resource consumption.

"Our promise to deliver sustainable growth is the cornerstone of our Performance with Purpose mission, a belief that financial success must go hand-in-hand with our social and environmental responsibilities," said Indra Nooyi, its ceo.

"Recognition on these indexes remains a strong validation of our efforts to act responsibly, encourage healthier lifestyles, minimize our environmental footprint and invest in our people and communities."

Among the largest of the 48 additions to the 2010 list were Standard Chartered and Morgan Stanley, the financial services firms, and ArcelorMittal, the Indian steel titan.

Elsewhere, 46 members of the 2009 rankings failed to make the grade this time round, with Toyota, Shell and UniCredit all falling short.

Data sourced from SAM; additional content by Warc staff