Pepsi Recruits Kylie for Global Ads

14 February 2001

Australian pop star Kylie Minogue has become the latest big name to endorse Pepsi, following in the footsteps of fellow chanteuses Madonna and the Spice Girls.

The Antipodean actress-turned-singer, who almost single-handedly restored hot pants to the fashion fold last year, will star in a 45-second ad as part of the cola company’s global marketing campaign. The spot will be broadcast in fifty countries worldwide, spanning regions such as Latin America, Asia and Europe.

News source: Advertising Age - Daily Deadline