Pepsi Quits TV

20 September 2001

Making advertising decisions “on a day-by-day basis”, according to a Pepsi-Cola spokesperson, the soft drinks giant has pulled its US TV advertising on grounds that it would be “inappropriate” to be on-air at this time.

Pepsi's advertising during the fourth quarter had yet to be decided, said a company spokesperson. In the first six months of this year, the brand’s adspend hit $348 million (source: CMR) and - until the suspension - appeared comfortably set to exceed last year’s $573m and the $526m spent in 1999.

News source: Advertising Age - Daily Deadline