Pepsi Closes Gap on Coke in US Soft Drinks War

08 March 2004

PepsiCo last year grabbed its biggest share of the US soft drinks market for over a decade, a new study has found.

The beverage behemoth increased its stake in the $63.8 billion (€52.3bn; £35.1bn) sector from 31.4% in 2002 to 31.8% -- its highest since 1992. Coca-Cola saw its share decline by 0.3 points to 44%.

The study, from data service Beverage Digest/Maxwell, revealed that the total soft drinks market grew little in 2003, with volume climbing just 0.6%.

Data sourced from: The Wall Street Journal Online; additional content by WARC staff