PepsiCo Reveals Strategy for Growth by Takeover

27 April 2007

PURCHASE, New York: Recently appointed ceo Indra Nooyi has launched PepsiCo firmly on the acquisition trail as part of her strategy for international growth in emerging markets.

Nooyi, who moved into the hotseat last fall [WARC News: 16-Oct-07], says there are potential deals in the pipeline worth as little as $5 million (€3.6m; £2.5m) and as much as "a couple of billion".

She was speaking after the business reported first-quarter profits up 16% on the strength of its international and Frito-Lay snacks divisions. Revenue increased 9% to $7.35 billion from $6.72bn in the year earlier period.

PepsiCo's North America beverages division was the only unit to report a drop in operating profit, down by one percent. The group plans to introduce "more targeted" drink promotions to boost sales.

Data sourced from Financial Times online; additional content by WARC staff