Heeding the words of the media industry, the British government has put back the proposed date for the switchover from analogue to digital broadcasting –- from 2010 to 2012.
Culture, media and sport secretary Tessa Jowell now suggests the later date is more realistic and that communications regulator Ofcom will be consulted over the proposed new timetable.
Ofcom is also expected to investigate the ability of the elderly and poor to accommodate the changeover. The BBC recently opined that the 2010 date is not achievable, citing the likely delay in analogue-digital TV set conversion among the public.
But it's already too late for two Welsh villages, which became the first areas of the UK to lose their analogue signal in a trial run at the end of this year.
Later this year the government is also expected to reveal a proposed analogue radio switch-off date as Britain gears up to become a fully-digital society.
Data sourced from: BrandRepublic (UK); additional content by WARC staff