Magazine publisher Primedia is today expected to confirm an all-stock deal of undisclosed value to acquire Kagan World Media.
Media research company Kagan currently produces 38 newsletters, covering industry forecasts and cable-industry research.
Primedia will use the acquisition to bolster its media publishing activities, according to chief executive Tom Rogers. These include Cable World, Telephony and the website MediaCentral.com.
The purchase combines the US and international versions of Cable World, owned by Primedia, with its Kagan-owned European and Asian counterparts.
Paul Kagan, founder of the eponymous firm, becomes vice chairman of venture capital arm Primedia Ventures. He claims his decision to sell was provoked by his company’s inability to grow fast enough on its own. “It was the logical thing to do if there was the possibility”, he added.
However, he insisted that the deal would not affect the quality of his company’s data.
News source: Wall Street Journal