P&G Set for Demi-Global Launch of Olay Wipes

13 June 2001

Procter & Gamble will next month launch its Oil of Olay Daily Facial Cleansing wipes across much of Europe – Austria, Germany, Holland and Switzerland – plus China and Hong Kong.

Already on the shelves in the US, Canada and the UK, the brand’s Scandinavian launch is expected early in 2002 but no date has been announced for a rollout across the remainder of Europe.

Brand advertising worldwide is in the hands of Saatchi & Saatchi.

News source: Advertising Age - Daily Deadline