P&G Mulls Brands Sale

03 October 2007

CINCINNATI: Procter & Gamble has hired private equity group Blackstone to advise on the disposal of its Duracell batteries brands, Pringles snacks and its coffee businesses.

Analysts estimate a sale could raise as much as $5 billion (€3.5bn; £2.45bn) and allow the consumer goods giant to focus on higher-margin beauty and healthcare products.

Ceo AG Lafley has divested most of P&G's other foods brands since he took the helm in 2000, including Jif peanut butter and Sunny Delight orange drink.

At the same the company has boosted its presence in the beauty and personal-care markets through the acquisitions of Wella, Clairol and Gillette.

P&G has so far declined to comment.

Data sourced from Wall Street Journal Online; additional content by WARC staff