P&G Execs Do the Brand Shuffle

17 June 2005

Global consumer and household products giant Procter & Gamble has been shuffling executives as it prepares for its $57 billion (€47.08bn; £31.28bn) takeover of rival Gillette.

The deal, which is expected to go through later this year, still has to gain approval from shareholders and US regulators.

Cincinnati-headquartered P&G has moved Deb Henretta, president of global baby and adult care with responsibilities including largest brand, Pampers, to the role of president of the ASEAN, Australasia and India market development organization. It oversees sales, local marketing initiatives and media.

Michael Kehoe, who as president-global oral care led a rebound of the struggling Crest brand in the US and its rapid expansion in China, retires in January. He will be succeeded by Charles Pierce, currently president-global family care, which includes Bounty and Charmin.

These movers and shakers, all in the age 40+ executive ranks, are potential ceos of the future. P&G regularly makes changes to give its high flyers greater experience in a variety of roles.

Says current chairman/ceo Alan G Lafley: "These individuals bring a strong track record of success to their new roles."

Data sourced from AdAge.com; additional content by WARC staff