Recent research from UK communications regulator Ofcom delivers encouraging news for the government which seeks to convert some 90% of British homes to digital TV by 2010.
Over 53% of UK households now receive dTV, following a rise in enrolments over the first quarter of 2004 with free-to-air supplier Freeview, which now reaches nearly four million homes, up in the quarter ended March 31 by 19.5%.
Digital cable subscribers increased by 3.9% and analogue cable subscriptions are also on the up, rising by 4% over the same period.
But UK culture, media and sport secretary Tessa Jowell wants more. She urges broadcasters to "work harder" at their digital promotion to help the government meet its deadline for switching off the analogue signal by 2010.
Data sourced from: mad.co.uk; additional content by WARC staff