Out of Interpublic, Into Limbo for London Hotshop

07 February 2005

Semi-independent London agency Delaney Lund Knox Warren & Partners is reportedly on the verge of buying out the 26% stake held by beleaguered US holding company Interpublic Group.

IPG helped bankroll the shop in 1999 when a small army of stonemasons first chiselled the quartet's names above its newly widened door.

Since when DLKW has acquired a reputation for attention-grabbing work for clients such as Burger King, Halifax bank and Vauxhall, the UK unit of General Motors.

But word around adland's parish pump is that independence is not on DLKW's wish list, rather the sale of its stock to another unnamed holding company.

One name speculatively bandied around the pump is that of MDC Partners, a Toronto-headquartered network of advertising and marketing practitioners in Canada, the US and the UK.

MDC specialises in taking substantial (but often minority) stakes in agencies with high creative reputations, among them Miami's Crispin Porter + Bogusky and New York shop Kirshenbaum Bond & Partners.

Unlike many other agency holding companies, however, MDC has a unique credo for working with its partner shops: If it ain't broke, don't fix it!

Data sourced from BrandRepublic (UK); additional content by WARC staff