Orange and Nokia in Mobile Tie-Up

23 May 2008

PARIS: Mobile phone network Orange is teaming with Nokia, the world's biggest handset-maker, to offer online mobile services across Europe.

Orange - owned by France Télécom - will run a mobile music store via its Signature platform, with Nokia providing the technology for 'location-based' search and advertising. Both companies will sell video games.

Alongside the UK and France, the service will roll-out across Spain, Belgium, Switzerland, Poland, Slovakia and Moldova in the second half of this year, available via ten Nokia models. 

It is hoped 10 million Orange customers will be using Nokia's Maps navigation service by 2010, and the companies have also set up a joint "governance process" to select what applications will be used on Orange's platform in the future.

Olaf Swantee, Orange's evp for global mobile operations, said: "This partnership is a central element in our plans to take the mobile internet to the next level."

Nokia has greatly expanded its array of services over the last few months, especially with the development its online–mobile hybrid Ovi.

It also previously reached an agreement with mobile giant Vodafone, which promotes the Nokia Music Store via its network.

Speaking of the company's tie-up with Orange, Nokia evp for devices Kai Oistamo said: "This is just the beginning of what will be a long-term collaboration."

Data sourced from International Herald Tribune; additional content by WARC staff