Online video use rises in Germany

08 December 2011

BERLIN: Consumers in Germany are increasingly engaged with online video, boosting traffic for sites including YouTube and Facebook.

Figures from BITKOM, the trade body, and comScore, the research firm, revealed that the average internet user in Germany streamed 50 minutes of video per day in October, up from 34 minutes last year.

Similarly, the typical number of content items viewed on a daily basis by Germans has grown from six to eight over the same period. Longer, professionally-produced content has gained in popularity as availability rises.

"Video consumption is rising steadily on the Internet," said Ralph Haupter, a board member at BITKOM. "This trend will be exacerbated by the increasing use of tablet PCs, since these devices are used extensively for media consumption."

During October 2011, a 70% share of the video audience played clips and shows on YouTube. ProSiebenSat1, the broadcaster, posted 23% on this measure, while United Internet's stable of platforms, like GMX and, drew 21%.

A further 19% of the internet population watched video on Facebook, while RTL's portfolio, such as and Clipfish, logged 17%, and Universal Music yielded 14%.

Data sourced from BITKOM; additional content by Warc staff