Online video audience increases in Germany

14 June 2010

BERLIN: The audience for online video is increasing in Germany, with sites ranging from YouTube to Facebook benefiting from this trend.

According to comScore, the research firm, 43.4 million internet users in Germany viewed at least one piece of video on the web in April 2010, an increase of 29% year-on-year.

This group of netizens streamed 9.4 billion items of content overall, consuming an average of 214 clips each.

Some 32.2 million members of this cohort had accessed material on platforms run by Google, with YouTube delivering 99.7% of this total, an uptick of 45% compared with the same month in 2009.

The median viewer spent 340 minutes on Google's properties, which delivered 4.6 billion videos in April, an almost 50% share of the market on this measure.

The collected sites operated by ProSiebenSat1 received 11.5 million visitors, an uptick of 5%, with Vevo, a music-focused service launched late last year, on 9.5 million.

RTL's stable of portals attracted 7.3 million people, with Microsoft's various offerings on 4.8 million and Axel Springer on 4.4 million.

Elsewhere, 4.1 million members of Facebook, the social network, played video hosted on its pages, an improvement of 575% year-on-year.

Data sourced from comScore; additional content by Warc staff