Online adspend rises in France

08 July 2011

PARIS: Internet advertising expenditure continues to rise in France, boosted by online video, social networks and mobile.

Trade bodies the SRI and UDECAM partnered with Capgemini, the consultancy, to assess the current shape of the market.

Overall, internet ad revenues rose by an estimated 12% annually during the opening six months of this year, hitting €1.27bn.

Paid search logged a 14% improvement, posting €490m, but lagged behind display in terms of growth, as the latter channel surged by 17%, to €303m.

Online video made a particularly strong contribution to display's success, up 86%, as did the popularity of social networks like Facebook.

Affiliate marketing witnessed an 18% lift and claimed €107m, as email ads remained largely flat, yielding €54m.

Price comparison services saw a 10% uptick year on year, registering €63m, while mobile spending leapt 38%, securing €18m.

The investment of small, local advertisers stood at €483m for the first half, encouraged by rising interest in daily deal sites like Groupon, and increasingly targeted and contextualised ads.

Elsewhere, the study predicted the internet's 12% pace of growth would be maintained throughout the year as a whole, taking returns to €2.5bn.

Online video ad sales were pegged to attain €60m in 2011, effectively doubling figures from 2010.

Mobile revenues were expected to reach €37m, a similar rate of expansion to video.

Data sourced from SRI; additional content by Warc staff