The Online Travel Portal, a web scheme supported by nine leading airlines, is reportedly back in talks with several London agencies regarding its £30 million pan-European duties, despite having appointed BMP DDB to the account as recently as December [WAMN: 08-Dec-00].
The decision to reopen the pitch is said to be that of Nicolas de Santis, OTP marketing director, appointed in February – two months after the BMP DDB award. He is reportedly keen to make his own choice, and (despite denials from de Santis himself) has approached several undisclosed agencies about the account.
BMP DDB, which also handles American Airlines, is expected to repitch for the business against these new opponents.
Slated for launch in around eight months, the portal – backed by British Airways, Lufthansa, Air France, KLM, Aer Lingus, Alitalia, Finnair, Austrian Airlines and Iberia – will provide details on a wide range of airlines and sell travel services over the web. No media shop has yet been appointed.
News Source: CampaignLive (UK)