Online Boost to French Advertising

15 June 2006

Online advertising is fuelling the boom in French adspend.

Latest figures released by Adex, part of TNS Media Intelligence, show total adspend in France for the first quarter of 2006 increased year on year by 10.3% to €6.5 billion ($8.17bn; £4.43bn).

The French advertising market grew by 11.5% in Q1, producing a €1.8bn return. Internet display ads led all media forms in percentage growth rising year on year by 58.8% in Q1.

French national TV channels also recorded substantial returns in April, with food and drink sectors increasing investment. Thematic channels reported a 58.7% gain in spend compared with last year.

Print, however, had a less robust start to the year. Newspaper advertising was static despite reporting a 6.1% increase for April. This was attributed to French national dailies losing 6.5% of their advertising pagination in the first four months of 2006 compared with the same period a year ago.

Magazines fared better with a 4.1% rise in ads for the quarter.

Data sourced from BrandRepublic (UK); additional content by WARC staff