Online Advertising up in January

12 February 2001

Online advertising in the US rose 5% from $1.785 billion to $1.867bn between December and January, in spite of the deepening dotcom downturn, according to research company AdZone.

According to the survey, which tracks 1700 websites comprising 95% of US online ad revenue, the highest-spending brand on the web was ($26.3 million), neck-and-neck with which fractionally tied with $26.3m, and third at $19.2m. Breaking into the top ten for the first time was, which spent an estimated $13m.

The three sites attracting the most ad revenue were AOL ($92.6m), Yahoo ($54.5m) and ESPN ($39.8m).

News source: Advertising Age - Interactive Daily