Online Adspend Soars in UK

08 February 2007

LONDON: Latest estimates from Nielsen Media Research show that UK online display advertising grew 25% in 2006, attracting expenditure of over £417 million ($821.9m; €632.9m).

The figures, published by trade magazine Media Week, indicate that only national newspapers and outdoor advertising showed any significant growth among traditional sectors with 2.12% and 1.01% respectively. The worst performer was the regional press, where ad revenues slipped 11%.

Television adspend was down from £4 billion-plus in 2005 to £3.8bn in 2006, a fall of 5.98% - disappointing but not as bad as forecast by some analysts.

  • Meanwhile, researcher Thomson Intermedia has released its list of the top ten UK advertisers in 2006. Procter & Gamble and satellite operator BSkyB were unchanged as the top two, but the government's Central Office of Information overtook Unilever in third place.

    Data sourced from Media Week (UK); additional content by WARC staff