Growth in online adspend has slowed to its lowest rate since August, despite hopes that the Christmas shopping rush would boost advertising revenue, according to new research from Adzone Interactive.
November’s internet ad expenditure rose 2.1% on the previous month, according to Adzone’s survey of 1700 US websites. The research company believes that online adspend has hit a plateau after rebounding from a slight fall in August.
The brands spending the most on online ads were Lycos.com’s MY LYCOS ($35.2 million), Amazon.com ($24.3m) and Barnes and Noble.com ($19.4m).
Meanwhile, the website attracting the most adspend was AOL.com ($79.9m), followed by Yahoo.com ($53.6m) and ebay.com ($35.2m).
News source: Advertising Age - Interactive Daily