Online Ad Revenues Slump at UK's Largest Newspaper Publisher

17 November 2008

LONDON: Trinity Mirror, Britain's largest newspaper publishing group, saw its online ad revenues sag by almost two thirds in the seventeen weeks ended 26 October.

During the same period print advertising fell 20.1% after allowing for the disposal and acquisition of businesses since last year's equivalent results.

Advertising sales at the group's regional newspapers fell 22.2%, while overall circulation revenue decreased by 5%.

In the face of these declines, Trinity has increased its current-year cost reduction target from £20 million ($29.72m; €23.34m) to £25m.

The group's portfolio includes more than 350 media brands, among them five national newspapers, over 150 regional titles and 250-plus websites.

Data sourced from Financial Times; additional content by WARC staff