One Burger King Marketing Supremo to Go!

20 February 2003

Chris Clouser (50), executive vice president and global chief marketing officer – also president of Burger King Brands – will quit in May following the group’s sale by Diageo to venture capitalist Texas Pacific.

London-headquartered wine and liquor giant Diageo hired Clouser two years ago with a brief to prepare the Burger King brand for sale – fast! Accompanied by his executive henchmen from earlier marketing posts at Northwest Airlines and Sprint, Clouser found notoriety rather more quickly than a willing buyer.

A controversial figure, both damned and praised for his offbeat tactics by observers and franchisees, Clouser replaced many of the company's advertising and marketing agencies, at the same time introducing over twenty new or revamped products, including the flagship Whopper sandwich, veggieburgers and – the source of much woe to McDonald’s – the $0.99 value menu.

There was the usual exchange of valedictory panegyric: “He has been one of the key leaders of the executive team responsible for the successful sale of the company to achieve independence for the first time in 35 years. We thank Chris for his leadership and everything he has done to help set Burger King up for great future success,” lauded new ceo Brad Blum.

Responded Clouser to the accompaniment of ringing cash-registers: “With the sale of the company now completed ... I believe that Burger King has the right leadership and right ownership to take the brand to the next level of success and achievement.”

Data sourced from:; additional content by WARC staff