Omnicom and Disney Poised for Billion-Dollar Ad Deal

16 May 2002

Omnicom Group’s media buying network OMD is said to be nearing a cross-platform ad deal with Walt Disney Company worth a massive $1 billion (€1.1bn; £0.7bn).

Under the agreement, which will involve all OMD’s clients (such as PepsiCo and Gillette), the agency will buy space on a host of Disney-owned media properties, including broadcast TV network ABC and cable channel ESPN.

As a result, OMD will spend around 15% more on the media mammoth’s platforms than it did in 2001.

The agency last year forged a similar deal worth $30 million with Viacom, though this alliance has not yet been renewed in 2002.

Data sourced from: BrandRepublic (UK); additional content by WARC staff