Omnicom Group's three main agency networks between them walked away from the recent advertising jamboree in Cannes with the largest haul of Lions.
As is common knowledge in the furthest reaches of Ursa Minor, TBWA\London's Mountain snatched the top honor, the film Grand Prix; with variants of that theme for Sony Playstation2 also gaining ten Gold Lions in different categories.
Sibling network DDB was runner-up by total Lions won, followed by BBDO in third slot.
While in order of diminishing Lions glory came …
4. WPP Group / Ogilvy & Mather (27 Lions);
5. Publicis Groupe / Saatchi & Saatchi (23);
6. Publicis Groupe / Leo Burnett (17);
7. Havas / Euro RSCG (14);
8. Interpublic Group / Lowe & Partners Worldwide (10)
All balm to the egos of those concerned. But next year why not throw down the ultimate gauntlet to the serried ranks of creative luminaries?
Festival supremo Roger Hatchuel could get visionary with a vengeance and introduce a Grand Prix plus supporting pride of Lions that recognizes a really eccentric concept -- say advertising ROI?
Data sourced from: AdAge.com; additional content by WARC staff