WPP unit OgilvyOne has appointed Brussels-based Philip Greenfield as chief executive officer for Europe, giving O1 chairman and worldwide ceo Reimer Thedens breathing space to focus on his global duties.
Greenfield, currently head of Ogilvy & Mather and chairman of the network's Belgian companies, is also responsible for interactive business development in Europe.
Says Thedens: "In 2000, OgilvyOne's billings in Europe exceeded $1bn for the first time. So far, I have run both our worldwide and European businesses, but OgilvyOne deserves a fulltime regional head".
News Source: CampaignLive (UK)