Ogilvy, DDB win Eurobest Awards

10 December 2010

HAMBURG: Ogilvy France has been named Agency of the Year and DDB crowned Network of the Year at the 23rd Eurobest Awards.

DDB Stockholm took the Interactive Agency of the Year prize, as well as the Outdoor Grand Prix for its 'The fun theory' campaign for Volkswagen Sweden.

Other big winners from the event, part of the European Advertising Festival, include Nike's 'Write the Future' from Wieden + Kennedy Amsterdam (Film Grand Prix) and Les 84 Paris' work for the Monet 2010 exhibition (Interactive Grand Prix).

Meanwhile, 'A village of experts' for Microsoft from Bungalow 25 Madrid won the PR Grand Prix, and Abbott Mead Vickers BBDO London's work for Walkers Crisps, a PepsiCo-owned snack brand, took the Print Grand Prix.

In all, 307 Eurobest winners were announced at the ceremony.

Earlier this month, the awards' organisers, Cannes Lions, said entries for the 2010 event had been up 8% on 2009.

Falls in entry numbers for the film, print and outdoor categories were more than cancelled out by large increases for promo and activation (90% up year on year), integrated (up 38%) and interactive (up 23%).

"It's encouraging for all of us to see a more positive outlook," Cannes Lions ceo Philip Thomas said.

"While entries in the more traditional categories continue to decrease, reflecting the ongoing changes within the industry, the newer categories such as Promo & Activation, Integrated, Interactive and Craft, as well as the newly-launched PR category, have seen remarkable growth."

Data sourced from Eurobest/Warc Blog; additional content by Warc staff