Nearly 80% of British companies admit that they publish outdated information on their websites, according to a new survey.
Mediasurface, a UK content management software provider, commissioned a poll of over one hundred British-based marketing managers. This revealed that 77% of companies were guilty of posting out-of-date information, yet 83% of respondents valued their websites as important business tools for senior management.
“We’re in a crisis with our websites in this country because we can’t trust the content on them” said Nick Gregory, vice-president of marketing at Mediasurface, “Businesses are losing control of content as soon as they go online”.
He warned that while the problem was currently small, it could pose a serious threat as online trading expanded. Companies could suffer financial losses or face legal action by misled customers and investors.
News source: The Times (London)