O&M to Break Euro Huggies Campaign

13 February 2001

A new “multi-million dollar” pan-European campaign, created by the London office of Ogilvy & Mather Worldwide, will break in the next few weeks to promote Kimberly-Clark’s redesigned range of Huggies nappies [diapers], which launches today in Europe.

The consumer goods corporation’s new-look nappies come in three different types – Beginners for tots up to three months old; Freedom for kids aged four to twelve months; and Adventurer for those over 12 months.

The campaign will roll out in Belgium, Italy, the Netherlands, France, the UK, Switzerland and Central and Eastern Europe.

News source: Advertising Age - Daily Deadline