Norwich Union Backs UK Athletics

07 April 2006

   NORWICH - The UK insurance titan is extending its commitment to British athletics with a £50 million ($87.9m; €71.3m) sponsorship deal that aims to produce champions through to the 2012 London Olympic Games.
   Norwich Union's deal with UK Athletics - the biggest outside of soccer - commences in January 2007 and will see investment in the grassroots of the sport almost treble.