Nokia tops Indian brand charts

30 January 2013

NEW DELHI: Nokia, Samsung and Sony topped the charts of the ten "most trusted" brands in India, a group split evenly between domestic and foreign players.

Trust Research Advisory, the insights provider, asked 2,505 consumers in 16 cities to rate 11,000 brands in areas such as their sincerity, perceived competence, responsibility and outward appearance.

Nokia, the telecoms specialist, led the rankings for the third year in a row. Electronics manufacturers Samsung and Sony followed in second and third respectively, both up two places from 2012.

BMW, the luxury auto marque, came next, improving by 20 spots on an annual basis. As a consequence, the top four trusted brands were all overseas operators.

Tata, the Indian conglomerate with interests from retail to automotive, was fifth, but fell three notches versus the previous year. Godrej, also a diversified holding group, gained five positions, taking sixth.

Reliance, another firm with sprawling interests, occupied seventh, in front of Bajaj, the automaker, Airtel, the telecoms giant, and LG, the electronics company.

"Trust is the basis of all commerce," said N Chandramouli, the chief executive of Trust Research Advisory.

Breaking out the results by category, the analysis also revealed that Coca-Cola was the country's most trusted carbonated drink, albeit only with a 2% advantage over Pepsi.

Parle-G claimed the honours for biscuits, as did Cadbury's dairy milk for chocolate bars and Tide detergent. The Nano, a car made by Tata Motors, assumed this role in the automotive segment.

Looking online, Google, the search engine, came in ahead of Facebook, the social network, albeit with a score just 3% higher than Facebook.

Data sourced from Trust Research Advisory; additional content by Warc staff