No male performance ads pre-ten bid

08 May 2009

WASHINGTON: For the second time in the past four years, US Representative Jim Moran is trying to have erectile dysfunction and male performance-enhancement ads banned from commercial broadcasts between 6am and 10pm.

With House of Representatives colleagues, he has introduced a bill called the ‘Families for ED Advertising Decency Act' that would "prohibit as indecent the broadcasting of any advertisement for a medication for the treatment of erectile dysfunction and for other purposes."

When Moran introduced similar legislation in 2005, he met representatives of the lobby group The Pharmaceutical Research and Manufacturers of America. “They came to our office and told us they would rein this thing in,” he says, “but the ads have been increasing and we've been getting feedback from a lot of people.”

ED drugmakers are accused of stuffing their ads with sexual innuendo including the now-notorious disclaimer that you should see your doctor if you get an erection lasting for longer than four hours.

The National Football League ended an $18m sponsorship with Levitra in 2006 because the league said the ads were too risqué. A year later Major LeagueBaseball ended an arrangement with Viagra.

Data Sourced from AdAge; additonal content by WARC staff