Nightmare on Bernardino: Sony Changes CMO Mid-Pitch

22 April 2005

Agency life, at the best of times, is an edge-of-the-seat affair. Part of its raffish charm, some say.

But in the more modish environs of Boston, El Segundo, Minneapolis, Raleigh NC and New York, agency fingernails have been gnawed to the quick during the past three days.

These fine US cities are the respective homes of ad agencies Arnold Worldwide, Team One, Fallon, McKinney + Silver and Saatchi & Saatchi - all of which are currently in mid-pitch for San Diego-headqaurtered Sony Electronics' estimated $125 million (€95.57m; £65.11m) ad account.

Having only last week survived into the second round of the review process, the nightmare began late Tuesday when Sony announced it had appointed a new chief marketing officer, Mike Fasulo. He replaces Mark Viken, who becomes svp for new business development.

Meantime, the competing quartet is sweating profusely, unsure how the new appointment will affect the review. Fasulo, however, remains cool, perhaps left cold by the collection of clichés attributed to him in a company statement.

"This is an exciting time for Sony Electronics as we move forward into the age of convergence," he reportedly said. "I look forward to the challenge and opportunity to enhance Sony's number one brand image as well as leverage devices and content to provide the total Sony entertainment experience."

According to AdWeek, absolutely no-one, nowhere was available for comment. No-how!

Data sourced from AdWeek (USA); additional content by WARC staff