Nielsen Offshoot Ingests Jupiter Media Metrix

26 October 2001

Quondam supernova of the dotcom boom Jupiter Media Metrix has been acquired by former rival Nielsen NetRatings, a unit of VNU-owned research giant ACNielsen.

JMM, an online research and monitoring specialist, is itself a hybrid formed by the merger of Jupiter with Media Metrix last year [WAMN: 28-Jun-00]. At the time of the marriage the combination boasted a market capitalisation of $1 billion – around $16 a share. At close of the markets Thursday, this stood at a forlorn 63 cents.

The deal is expected to be completed in the first quarter of 2002.

News source: Financial Times