Nielsen Mobile Tracking Service Spreads European Wings

25 January 2008

LONDON: The Nielsen Company is beefing-up its telecom and mobile research operations across Europe, it was reported Thursday.

The research titan's Nielsen Mobile unit has already established presences in France, Germany, Italy, Russia, Spain, Sweden and the UK and will rollout to other European states through 2008.
The company's flagship Subscriber FlowShare Metrics system offers European mobile operators the ability to benchmark across market share, subscriber counts and churn data.
Evangelises Nielsen Mobile's European director Jean Littolff: "With the addition of FlowShare, we can now deliver a 360-degree view of the highly competitive mobile landscape in Europe.
"We see tremendous growth potential for internet access via mobile phones. We are also actively working with key stakeholders to develop Nielsen standard measurements around mobile television and will provide the necessary information and tools for companies to more rapidly develop this space."

Data sourced from; additional content by WARC staff